Both Pernod and Brown-Forman have been battling softer demand for premium liquors in the US.

Pernod Ricard and Brown-Forman have discussed a possible merger amid spirits industry struggles, potential cost savings, and strategic overlaps.

As the affordability crisis encroaches into alcohol sales, shots, with their high ABV and relatively cheap cost, look appealing to some Americans. From February 2025 to 2026, Jameson and Fireball...

Nowadays, there are plenty of ways to enjoy a bit of whiskey. From your preferred style of the spirit to whether you want to shoot it, consume it in cocktails, neat, or on the rocks, the options are...

A new study found moderate wine drinkers had a 21% lower cardiovascular death risk, while beer and spirits raised risk even at low intake levels. Experts urge caution.

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