AdMonsters
AdMonsters @AdMonsters ·
44% programmatic revenue growth — without more traffic. Andrew Byrd, on how The Guardian US boosted CPMs with PMPs, cleaner supply paths and signal-rich inventory. Scale isn’t everything anymore. 🔗 Read: bit.ly/4rOX5tP #AdExchanger #Programmatic #AdTech
Higher Programmatic CPMs Drove 44% Revenue Growth For The Guardian US | AdExchanger

The Guardian US grew its programmatic revenue by 44% year over year in February, driven by pushing higher CPMs across both the open exchange.

From adexchanger.com
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UPAX
UPAX @UPAX_Oficial ·
En @promoespacio cumplimos 20 años siendo el punto de encuentro entre marcas y audiencias. 🎉 Con +9000 puntos de contacto, impactamos +30 millones de personas a la semana con nuestra red de #DOOH y #programmatic ¡Felices 20 años! �Mn
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