The real question is not whether people are talking. It is whether your side understands the narrative early enough to shape it. That is where serious communication work begins. #NarrativeStrategy#PublicAffairs
“Innovation” is now one of the least persuasive words in business.
When everyone’s innovative, no one’s differentiated. The market needs proof, outcomes, and specificity — not claims.
#BrandPositioning#NarrativeStrategy
open.substack.com/pub/pavithranr…?
Every state that has ever been born was a story before it was a country. The question is never whether the narrative exists. The question is whether it is powerful enough to make the world rearrange itself around it.
Pavithran Rajan
#NarrativeStrategy
Dear Friends,
Whoever defines the narrative quietly directs the outcome.
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