Asian Paints is one of the largest paint manufacturers globally; growing from a 4-man startup to global operations in 17 countries.
Asian Paints began their first wave of
#transformation with standardized operations and the deployment of an
#ERP. One efficient process replaced oss their locations thus freeing up funds.
Corporate Call Centres were then launched to process
#customer orders dropping time spent on sales. Sales staff were required to expand their skillset - they became
#customer relationship managers.
Asian Paints then expanded operations by introducing highly automated plants resulting in standardized
#product quality and better employee safety.
The next level of
#transformation included embracing a new
#businessmodel - painting customers' walls. The rationale? The customer does not want paint, she wants painted walls.
Transforming your
#business requires a set of coherent choices, a good understanding of your
#market and a knack for adapting to
#customer needs.
Follow @kenigiri for more case studies on
#strategy.
