Old SEO that isn't relevant anymore. Unpopular opinions, perhaps, but prove me wrong.
-The more
#Section IDs with H1 tags the better
-Breadcrumbs aren't that important, only for UI/UX utility
-All images should have ALT
-All Video should have poster image/trascripts
-The ALT data should be content managed not description of photo
-First fold slide show, modal, tabs will be seen before below the fold scrolls
-Design for FAQ answer engine first
-AEO (free phrase based search) is better value than SEO
-Forms and Logins with consent is the new aquisition gateway baseline
-Email lists without live privacy tracking are useless