#Opinion | Brands are reviving old Hindi songs to spark nostalgia and trust, but can retro appeal truly build lasting brand equity in the age of AI-driven advertising?
✍️ @_SandeepGoyal_ for today's #BSOpinion
#advertising #ChatGPT #AI #HindiSongs
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Is the use of old Hindi songs lazy advertising or a masterstroke?
Brands are reviving old Hindi songs to spark nostalgia and trust, but can retro appeal truly build lasting brand equity in the age of AI-driven advertising?
From business-standard.com 763